What is Taiwan Excellence Awards?

What is Taiwan Excellence Awards?

About Taiwan Excellence Awards

The Taiwan Excellence Awards were established by the Ministry of Economic Affairs in 1993. Every year, eligible candidates are subjected to a rigorous and stringent selection system that covers four major aspects of “R&D”, “Design”, “Quality” and “Marketing” to identify outstanding products that offer “Innovative Value” while satisfying the key criterion of being “made in Taiwan”. Products that have been selected for the Taiwan Excellence Awards would serve as examples of the domestic industries and be promoted by the government in the international market in an effort to shape the creative image for Taiwanese businesses.

Four major aspects.

The selection of winning entries of the Taiwan Excellence Awards comprises two phases, the first phase involves the on-spot evaluation and selection of winning entries for the Taiwan Excellence Awards and compilation of the “Taiwan Excellence Gold and Silver Quality Award Shortlist” by the panelists. The second phase will involve the participation of international panelists to jointly determine the winning entries for the “Taiwan Excellence Gold Award”and ”Taiwan Excellence Silver Award” - the most prestigious award for exceptional products that will represent Taiwan. The mark of Taiwan Excellence has become a common brand for Taiwanese products with innovative values, renowned in the international market for the excellence and quality that are associated with the mark.

The first phase
The on-spot evaluation
Award Winning Products
Taiwan Excellence
The second phase
The participation of
international panelists
Award Winning Products
Taiwan Excellence
Gold Award & Silver Award

Brand Mission

Taiwan Excellence believes that only innovation can bring about change for a better life.

Therefore, Taiwan Excellence is committed to using wisdom and creativity to make sure Taiwan's best products enter into the everyday life of everyone, everywhere.

Taiwan Excellence is Taiwan’s proposition to the world on how to live an innovative life. Let cutting-edge technology lead the way to a better future.

Taiwan Excellence is closely interlinked with international markets. We are the steadfast partners for outstanding enterprises, sharing the beautiful fruits of win-win collaborations.

Taiwan Excellence features the most innovative and high-quality products from Taiwan. They allow people to chase their dreams and live an excellent life, every day.

Everyday Excellence

Brand Commitment & Vision


Taiwan Excellence is the chosen partner for Taiwan’s most innovative industry leaders to provide the world with first choice products for a higher quality way of life

Because of Taiwan Excellence the world has started to experience what a sweet new life is like and explore new ways of living.

Taiwan Excellence Everyday Excellence

Brand Values

Practical, user-friendly and optimized for our customers. A quality life for everyone everywhere.

We are passionate about common goals built on a team spirit of enthusiasm and knowledge sharing.

Value that Justifies the Brand
Accessible and practical products that truly enhance daily life.

We do what we promise, are responsive to demands, and are fully committed to success.

We create win-win relationships through attentive care and warmth.


The symbol of Taiwan Excellence consists of six interwoven arcs, has its origins in the traditional Chinese cultural affnity for "completeness" or "wholeness." It has been registered in over a hundred countries to date, and its significance is as follows:

The interwoven arcs represent the links connecting Taiwan with the world economy. The inner arcs represent the bonds of solidarity that unite Taiwan's manufacturers in the pursuit of excellence.

The red color represents the passion that distinguishes Taiwan's local industries.

The arcs are discrete yet form part of a larger pattern, suggesting the freewheeling, independent, yet orderly basis of Taiwan's economic structure.

The geometric simplicity of the signature makes it appropriate for a wide range of applications and enterprises involved in the Taiwan Excellence program.

The bold shape of the symbol reflects Taiwan's unequivocal dedication to quality.

The intricate interweaving of the symbol's elements alludes to the complex map of Taiwan's industrial fabric, and demonstrates a strong attempt to globalize and internationalize.